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ILMGInfluential Lifestyle Media Group

Work

Selected ways we work.

Three kinds of assignment we're brought in for, written the way we'd talk them through with you. Client-specific detail is shared directly rather than published.

Details available on request.

  1. 01Culture & Entertainment
  2. 02Consumer Brand Growth
  3. 03Talent & Influence
Conceptual image representing culture & entertainment engagements

Fig. 01 — Conceptual image, not a client project

Details available on request

Culture & Entertainment

A property, artist, or entertainment brand is visible but not yet relevant to the audience that matters.

  • Brand & Strategy
  • Press & Media
  • Influence & Talent
Our point of view
Relevance beats reach. Pick one cultural angle the property can credibly own, then decline everything that dilutes it.
What we shaped
A narrative spine, a talent and media map built on real audience overlap, and one moment that gives the angle a physical form.
How it moved
Press materials and placements, international media relations, talent and partnership stewardship, and an owned-channel rhythm around the moment.
Conceptual image representing consumer brand growth engagements

Fig. 02 — Conceptual image, not a client project

Details available on request

Consumer Brand Growth

A brand is launching or repositioning and needs distinction before it needs volume.

  • Brand & Strategy
  • Creative & Campaigns
  • Digital & Design
Our point of view
Fix what the brand stands for first, so every channel is spending against the same idea instead of five.
What we shaped
Positioning and messaging, a creative platform with rules worth keeping, and a design system that survives the retail moment.
How it moved
Campaign rollout, social and email programs, cooperative marketing opportunities, and web and graphic design production.
Conceptual image representing talent & influence engagements

Fig. 03 — Conceptual image, not a client project

Details available on request

Talent & Influence

A brand or an individual needs an alignment that reads as credible rather than purchased.

  • Influence & Talent
  • Events & Experiences
  • Press & Media
Our point of view
Match on values and audience overlap first. Fee and follower count second.
What we shaped
Casting logic, an agreement structured to hold, and a stewardship model that keeps the relationship consistent.
How it moved
Sponsorship and spokesperson structuring, appearance and activation planning, press kit and EPK work, and media placements.

Relevant credentials for your category can be shared on request.

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The record

Selected historical experience.

Documented in ILMG's corporate profile. Presented as history, without implied deliverables.

Clients & media relationships

  • Pepsi
  • ThisIs50
  • HOT 97
  • Rhapsody
  • MTV
  • CBS Radio
  • The Voice
  • The Fader
  • Def Jam Recordings
  • SiriusXM
  • XXL
  • Sony BMG Music Entertainment
  • WSHH
  • Vibe
  • Details
  • New York Yankees
  • Power 96
  • AOL Music
  • The Huffington Post

Selected talent & cultural figures

  • Taraji P. Henson
  • Rick Ross
  • Danica Patrick
  • Chrisette Michele
  • Shaquille O'Neal
  • Nicki Minaj
  • Dwyane Wade
  • Swatch Group USA / Tissot
  • Jason Terry
  • Terrell Owens
  • Brandon Jacobs
  • Vivica A. Fox
  • T-Pain
  • Kanye West
  • Jim Jones
  • Fabolous
  • Akon
  • Wu-Tang Clan
  • Ray J
  • Monica

Sectors

  • Entertainment
  • Fashion
  • Beauty
  • Automotive
  • Sport
  • Consumer
  • Online marketing & services

Names are presented as historical experience documented in ILMG's corporate profile and do not imply current affiliation or endorsement.

Credentials

Tell us the category. We'll bring what's relevant.

Ask for a credentials conversation and Vern will share the experience that actually applies to your objective.

You work with the principal, not through layers.

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