Employees forget to ask.
Campaign goals
Clear review targets and deadlines give teams a shared focus.
Selected work / Digital experiences
Frank.
A connected experience for customer reviews and team engagement.
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The projectOne platform.
One platform.
A complete journey.
Frank helps businesses organise customer review collection through team campaigns, rewards and performance tracking.
The design work connects onboarding, manager and employee dashboards, campaign management, reviews and analytics within a consistent product experience.
Onboarding & account setupManager & employee dashboardsCampaigns & reward systemsReviews & AI response controlsRating goals & analyticsUser flows & design system
The challenge
One product. Multiple needs.
Managing reviews across multiple locations involves more than collecting ratings.
Businesses
Need centralized control.
Teams
Need motivation.
Customers
Need a frictionless experience.
Managers
Need actionable insights.
How do we connect all of these experiences into one simple product?
The solution
One connected journey.
We designed MyFrank around one connected journey:
Connect → Activate → Collect → Manage → Analyze
Business onboarding
Connect Google Business accounts and manage multiple locations.
Team engagement
Create challenges, goals, rewards, rankings, and contests.
Review collection
QR codes, NFC cards, digital links, and personalized review experiences.
Review management
Filter, organize, respond to, and track customer reviews.
AI
Generate responses and analyze customer sentiment and themes.
Analytics
Turn reviews into clear performance insights.
Design approach
From challenge to design response.
Momentum fades after the first week.
Visible progress
Progress bars, streaks and rankings keep effort visible.
Managers cannot see who needs support.
Manager analytics
Individual performance views help managers identify participation gaps.
Encouragement lacks a clear reward.
Rewards system
Cash and gift rewards connect review activity to tangible incentives.
Review collection varies month to month.
Campaign framework
Repeatable campaigns organise goals, deadlines and review activity.
The task lacks a team dynamic.
Gamification
Leaderboards, status levels and streaks introduce shared participation.
Effort feels disconnected from progress.
Immediate feedback
Animations and messages acknowledge each completed review action.
New employees need guidance.
Guided setup
A clear sequence explains how to join and participate in a campaign.
Activity concentrates among a few people.
Participation tracking
Team engagement views help managers identify who is less active.
Milestones pass without recognition.
Milestone celebrations
Badges and team notifications acknowledge meaningful progress.
Selected interface details
Designed down to the detail.
Campaign progress
Rewards, deadlines and review targets brought together in a clear campaign view.
Team rankings
A shared view of participation, review collection and individual progress.
Explore the product flow
Completed scope
Design deliverables.
High-fidelity interface designs, documented product flows and a reusable design system covering typography, colour, navigation, forms, cards, tables and charts.
Selected screens and flow documentation shown from the Figma project.