Founded September 2017
LEGENDS OF Creativity
Luxury everyday wear built on premium fabrics and the belief that what you wear should say something before you do. Founded and creative-directed by Vern Harris, with ILMG producing brand activations, video, and content.
Chapter 01
The Launch
In 2017, Vern Harris founded Legends of Creativity and launched it with a live mannequin pop-up experience during New York Fashion Week — turning the debut collection into a physical, interactive moment rather than a traditional runway show. ILMG produced the event, with music curated by DJ Envy, co-host of The Breakfast Club.
ILMG Role: Concept Development, Brand Strategy, Event Production, Creative Direction, Talent Curation.
Chapter 02
The Growth
What began as a Fashion Week activation has grown into a full luxury-wear label. Legends of Creativity is now in its fourth collection, with every piece made in Los Angeles — premium fabrics including velvet, suede, corduroy, linen, and silk, crafted in-house.
ILMG has produced and edited the brand's video content throughout, translating each collection into visual storytelling alongside the product itself.
Chapter 03
Cultural Visibility
Legends of Creativity has been worn publicly by Olympic fencer Miles Chamley-Watson at the F1 Las Vegas Grand Prix, the F1 Australian Grand Prix, the Miami E-Prix, and Coachella.
One look was recognized by GQ Australia as a Top 5 Celebrity Outfit of the 2024 F1 season, and the brand was featured in a Mercedes-Benz social campaign.
Chapter 04
The Collections
Wanderlust
Second collection
The second collection was photographed across a single day in Los Angeles — a vintage white Mercedes convertible, a pool deck, and a hillside drive standing in for the idea of movement the collection was built around. Paisley, crushed velvet, mint terry, satin loungewear, and snakeskin, shot as a story rather than a catalogue.
Wanderlust — March 2021, photographed by Susan Berry
Image coming soon
wanderlust-07-paisley-velvet-duo.jpg
An Ode to Travel
Fourth collection
The fourth collection was shot in Miami, moving across Art Deco addresses — Hotel Impala, Hotel Cliff, the Avalon Hotel — and closing with a beachfront night shoot. Brocade, satin, printed sets, and crystal detailing photographed against saturated walls, neon signage, and vintage cars.
An Ode to Travel — photographed in Miami across Hotel Impala, Hotel Cliff, the Avalon Hotel, and a beachfront night shoot
Luxe Sojourn
Third collection
Images coming soon
Images coming soon
Images coming soon
Collection 1
First collection
Images coming soon
Images coming soon
Images coming soon
“What you wear should say something before you do.”
Visit legendsofcreativity.com →Working together
Start with a conversation, not a questionnaire.
Tell Vern what you're building. If it's a fit, you'll know quickly.
You work with the principal, not through layers.