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Capabilities

ILMG creates the message, directs the experience, and shapes the lasting impression.

We understand the message a brand needs to communicate—and the experience its audience needs to feel. Eight connected disciplines — most engagements draw on several at once. What matters is which ones your objective actually needs.

Scopes are built around the assignment. No two engagements are packaged the same way.

ILMG accepts a limited number of engagements each year. Every project receives founder-level creative direction, with specialist teams assembled according to scope.

01

Brand Management & Creative Direction

Legends of Creativity campaign: two models in matching denim and off-white sets beside a beach volleyball pole
Legends of Creativity · Brand & creative direction →

ILMG brings structure, cohesion, and clarity to ambitious brands. We align positioning, narrative, identity, audience experience, and creative expression around one distinctive direction.

The work can include

  • Brand positioning
  • Concept development
  • Brand narrative and messaging
  • Visual identity direction
  • Creative oversight
  • Audience and market alignment
  • Brand architecture
  • Creative quality control
  • Partnership positioning
  • Long-term brand stewardship

02

Brand-Led Digital Experiences

H2MI platform homepage
H2MI · Brand-led digital experience ↗

ILMG does not approach websites as isolated technology projects. We approach them as living expressions of the brand.

We transform brand strategy into distinctive digital experiences. From narrative and information architecture to visual direction, imagery, motion, and user flow, ILMG curates every element around how the brand should be understood, experienced, and remembered.

The work can include

  • Digital brand strategy
  • Website narrative and copy direction
  • Information architecture
  • User-flow direction
  • Visual and editorial direction
  • Image curation
  • Motion and interaction direction
  • Creative quality control through development
  • Brand consistency across digital touchpoints

The product is ILMG's brand judgment and creative direction — not a template, a development shop, or production hours.

03

UI/UX & Product Design

Tuck cashback app and website cover

Digital products that connect brand intent with everyday use.

We design clear, consistent experiences for websites, mobile apps, and digital platforms—from core user journeys and information architecture to interface design, prototypes, and reusable design systems.

The work can include

  • User journeys & information architecture
  • Wireframes & interface design
  • Mobile & responsive experiences
  • Interactive prototypes
  • Component libraries & design systems
  • Design documentation & handoff

04

Brand Launches & Cultural Introductions

Legends of Creativity campaign: matching printed sets photographed on a tandem bike in South Beach
Legends of Creativity · Campaign imagery →

ILMG introduces brands with intention. From positioning and launch strategy to creative direction, partnerships, talent, digital experience, and full-scale production, we design every touchpoint around how the brand should enter the market—and how it should be remembered.

We do not simply announce brands. We create the conditions for them to matter.

The work can include

  • Launch positioning and narrative
  • Audience and market strategy
  • Visual and creative direction
  • Digital launch experience
  • Partnership and talent alignment
  • Campaign and content direction
  • Experiential concept development
  • Full event production
  • Guest and stakeholder experience
  • Post-launch brand continuity

05

Experiential & Event Production

Stage lighting cutting through haze above an audience at a live event

ILMG develops and produces culturally relevant experiences from initial concept through on-site execution. We shape the idea, environment, partnerships, talent alignment, guest journey, production strategy, and final delivery—maintaining one cohesive creative vision from start to finish.

The event was the moment. The relationship was the legacy.

The work can include

  • Event concept development
  • Event strategy
  • Creative direction
  • Venue and environment direction
  • Talent coordination
  • Partnership and sponsor alignment
  • Guest experience
  • Production planning
  • Vendor and production-team coordination
  • On-site creative and production oversight
  • Full event execution

06

Partnership & Presentation Systems

A photography set mid-build: lights, stands and a camera facing a seamless backdrop

ILMG develops sponsorship decks, media kits, EPKs, pitch materials, and partnership presentations that turn a brand's value into a clear and compelling opportunity. We align the narrative, positioning, audience story, visual direction, and partnership structure so decision-makers quickly understand why the opportunity matters.

We turn the vision into a story stakeholders can understand—and an opportunity they can act on.

The work can include

  • Sponsorship and partnership decks
  • Media kits
  • EPKs
  • Brand presentations
  • Event partnership packages
  • Talent and property presentations
  • Investor-facing brand presentations
  • Audience and market positioning
  • Information hierarchy
  • Visual storytelling
  • Partnership concepts and activation opportunities

Not deck formatting. ILMG defines the opportunity before presenting it.

07

Talent & Cultural Partnerships

A community hall being set up before an event, chairs stacked and tables laid out

ILMG brings a history of direct relationships across entertainment, music, professional sports, fashion, media, and culture. When the strategy and opportunity are aligned, we can serve as a liaison—helping brands explore potential collaborations with talent, athletes, musicians, creators, and cultural partners.

We do not sell access. We create credible opportunities for the right relationships to form.

The work can include

  • Partnership strategy and fit assessment
  • Cultural collaboration concepts
  • Talent and property alignment
  • Introduction and liaison support
  • Creative framing of the opportunity
  • Partnership positioning materials
  • Coordination with representation
  • Activation direction

Talent and partnership opportunities are subject to strategic fit, availability, mutual interest, representation, budget, contractual agreement, and approval by all parties.

08

Mission & Community

Volunteers and staff holding a ceremonial check presented to Take Stock in Children at the Miami-Dade College outreach event.

Mission-led organizations sit beside entertainment, fashion, technology, and consumer brands in ILMG's practice. We clarify the mission in plain language, translate purpose into a narrative people can repeat, and align identity, messaging, and moments so supporters, partners, and communities all hear the same thing.

The work can include

  • Mission clarity
  • Brand narrative
  • Identity and messaging alignment
  • Community-facing campaigns and experiences
  • Partnership and sponsor positioning
  • Communicating impact with clarity

Best fit

Where we do our best work.

  • Brands launching something that has to land the first time
  • Organizations repositioning after a shift in strategy or category
  • Brands entering culture and needing credibility to do it
  • Mission-led organizations that need their purpose to read clearly in public
  • Teams building talent, sponsorship, or cooperative partnerships
  • High-stakes moments: openings, announcements, and tentpole events

Not a fit

One-off commodity execution with no strategic context. If the ask is volume production detached from a position, another partner will serve it better.

FAQ

Before you write.

How do engagements work?
They're tailor-made rather than packaged. Scope, structure, and duration are built around your goals, budget, and timing, and agreed during discovery.
Where do you work?
ILMG is based in Los Angeles, with core markets in New York, Miami, and Los Angeles — and works wherever the audience is.
What are typical timelines?
It depends on the objective and the calendar around it. Timelines are mapped in discovery and revisited as things move.
How is confidentiality handled?
Client details are not published without permission. Relevant credentials can be shared directly on request.
Who is involved day to day?
Vern is. Specialist support is assembled per engagement around him.

Next

Tell us what you're building.

The objective, what needs to change, and why now. Every brief is reviewed by the ILMG team.

You work with the principal, not through layers.