Studio
One principal. Close to the work.
Influential Lifestyle Media Group is a marketing and brand-management firm working with clients from small businesses and nonprofits to corporations. Programs are tailor-made — built around goals, budget, timing, products, and services.
You work with the principal, not through layers.
A note from Vern
“I built ILMG around a simple belief: the strongest work begins with listening closely, understanding what makes a client different, and staying personally involved from the first conversation through execution. There is no one-size-fits-all program here. Every engagement is shaped around the objective, the audience, the timing, and the impression we intend to leave.”
Founder portrait to be supplied
Plate 01 — Portrait
Founder
Vern Harris
Founder, President & CEO
Vern Harris is the Founder, President and CEO of Influential Lifestyle Media Group. His work spans corporate marketing, branding and image consultation, large-scale event planning, promotion, and audience-focused communications. His experience crosses entertainment, automotive, online marketing, and service businesses. Earlier in his career, he owned AB Tuning, an automotive customization and accessories business north of Manhattan, and served as a national distributor for Benevento Automotive, contributing to product and design concepts.
ILMG's corporate profile documents experience involving Universal Music Group, PepsiCo, Def Jam Recordings, Jive Records, Atlantic Records, and Bacardi as client experience.
Names are presented as historical experience documented in ILMG's corporate profile and do not imply current affiliation or endorsement.
Sectors
- Entertainment
- Fashion
- Beauty
- Automotive
- Sport
- Consumer
- Online marketing & services
The route here
New York, then further out, then back to the work.
Personal photograph to be supplied — New York
01Where it started
New York
A business built north of Manhattan — AB Tuning, automotive customization and accessories — and national distribution for Benevento Automotive, contributing to product and design concepts.
Personal photograph to be supplied — Travel
02Working across markets
Travel
Time spent outside one market changes what you notice. International media relations and exposure remain part of how ILMG works today.
Personal photograph to be supplied — Los Angeles
03Culture side of the business
Los Angeles
Marketing, branding and image consultation, promotion, and large-scale events — work that sits where entertainment and consumer brands meet.
Personal photograph to be supplied — ILMG
04The firm
ILMG
Influential Lifestyle Media Group: one practice carrying strategy, brand, influence, media, and events, led personally rather than delegated.
Apple Entrepreneur Camp
Selected participant
Cross-category practice
Entertainment, automotive, online marketing, and service businesses
Principles
Four things we hold to.
- 01
Stay close
The person you meet first is the person on the work. Nothing is handed down a chain.
- 02
Listen before prescribing
No recommendation until we understand the business, the audience, and what has already been tried.
- 03
Build for the specific moment
Programs are tailor-made — shaped around goals, budget, timing, products, and services.
- 04
Protect the idea through execution
Most work is lost in the last mile. We stay on it until it's in front of people intact.
By design
A limited number of engagements at a time.
ILMG takes on a deliberately small number of engagements so Vern can stay close to the work — in the room for the thinking and present through execution.
You work with the principal, not through layers.
- Direct access to the principal, start to finish
- Scopes tailored to the assignment, never packaged
- Discretion around client detail as a default
- Quick, direct answers instead of routed requests
- Relationships measured in years, not campaigns
The motto
Create innovative concepts that leave lasting impressions.
The standard every engagement is measured against.
Working together
Start with a conversation, not a questionnaire.
Tell Vern what you're building. If it's a fit, you'll know quickly.
You work with the principal, not through layers.